Better your business, Domain Names
The Tucows domain promise
The Tucows domain promise highlights privacy, ownership protections, censorship concerns, and reseller value behind domains managed by Tucows.
It's no secret that there is a perception amongst the domain name buying public that all domain names are the same, that they all come with the same basic policies and conditions and that the only way to differentiate between them is price.
We know that simply is not true. Issues like privacy, ownership disputes, and censorship are all important considerations for domain registrants, and we want to make sure the domain buying public understands what their chosen domain provider stands for.
As a company, Tucows has a number of values we strive to maintain. We also recognize that you, our Resellers, share many of these same values and that many of you chose to partner with Tucows not merely because of the platform, or the services we offer, but also because you wanted to work with a company that shared your beliefs and values.
The simple fact that you sell domains managed by Tucows affords your customers a number of benefits and protections. It speaks to your commitment to customer service, and to making sure that your customers have the best domain ownership experience possible.
Why Tucows, not OpenSRS?
We get a lot of understandable questions about our use of the OpenSRS and Tucows brands. OpenSRS is our reseller services group. But we also have a Tucows-branded site. What's up with that?
Well, the idea is to create a clean distinction between messages to end users and messages to resellers. Tucows is the registrar. (It is the name of our company.) It is the brand that end users inevitably discover when they look at their Whois record. It is also a brand that many end users know and love from our software libraries. By avoiding any mention of OpenSRS in end user-facing messages, we avoid end users wandering into places (like the OpenSRS site) where we talk about control panels, TLD releases, wholesale prices and other stuff that will confuse them. We also reduce the chance that your users will try to buy anything from us directly.
The Tucows Promise is a rare convergence of the two brands. OpenSRS resellers can boast to end users that you offer domains managed by Tucows. It's a product that embodies integrity and honesty.