It all starts with a domain. Here’s why you should offer them in-house.
Avoid sending clients to the competition.
If you don’t offer domains, your clients may register them with a competitor. Many popular domain providers offer your core services, including website-building, SEO, and digital marketing.
Reduce domain management headaches
When clients’ domains are scattered across providers, simple tasks like launching a site or fixing a DNS issue become complicated. Bring domains under one roof (yours) to reduce admin time for you and your clients.
Be an all-in-one solution for your clients
Make life easier for them—and grow your agency in the process. In 2024, agencies that expanded their services grew by 9%, and those that repositioned their offerings saw 8% growth. Agencies that stayed the same? Just 1%.¹
Domains bring clients back, year after year
Domains are sticky. Many people buy theirs before launching their business and stay with their domain provider for years. Plus, domains renew annually, which is an organic opportunity to reconnect with dormant clients.
Why agencies choose OpenSRS Storefront
Storefront makes it easy to offer domains so that you can stay focused on your core revenue-generating activities.
On brand and out-of-the-box
Give clients an on-brand domain search and checkout experience right from your website. Setup takes minutes and involves no coding.
Flexible pricing and simple payments
Quickly set and adjust your retail pricing, and let clients pay by credit card, Apple Pay, or Google Pay through a secure checkout. You can set prices for specific TLDs (.com, etc.), offer free renewals, and more.
We’re here to support you, not compete with you
Many domain registrars that offer “reseller” solutions also market their own site-building and marketing services—often to the same types of clients agencies serve. We don’t. Our business is built around helping reseller partners grow, not undercutting them.
Intuitive management for you and them
Search for, register, manage, and renew domains or update billing info on your client’s behalf. You can also let them self-manage through their own on-brand control panel.
Help from friendly humans
As an OpenSRS partner, you have access to award-winning, 24/7 support, along with a dedicated solutions consultant to ensure you’re set up for success.
How Storefront works
An on-brand experience for your clients
Find their perfect domain through an intuitive search on your site
Seamlessly create an account during checkout
Manage their domains and buy new ones, all in one place
Receive automated notifications, like renewal notices
Transfer in domains currently registered elsewhere
Easy admin and billing for you
Set and adjust your prices and branding
Determine which domain extensions you’ll offer (.com, etc.)
Track your progress through a handy dashboard
Manage clients’ domains and billing info on their behalf
Purchase domains for your clients
How to launch your Storefront in minutes
Create your account to access Storefront
Sign up for your OpenSRS account
Pre-fund it with $95 to cover domain orders
Access Storefront Manager using your OpenSRS credentials
Link your Stripe account to Storefront
All purchases made through your Storefront are securely processed through Stripe
You’re paid out right to your bank account
Set your pricing
Set a default markup for all domains
Customize your prices for one, some, or all TLDs (.com, .org) with bulk tools
Choose unique prices for domain registrations, renewals, and transfers
Brand your client experience
Give your Storefront a custom URL, like yourwebsite.com/domains
Add your logo, brand colors, favicon, and feature image
Customize your copy and add your support email for client notifications
Add your Storefront to your website
Link to your Storefront so clients can buy domains right from your website. Add a “Domains” menu item or whatever fits your style.
Spread the word to your clients
They can transfer their domains to you for easier management
They can purchase domains right from your website
We’ve included steps on how to transfer in domains from all major domain providers.
Use our ready-to-go email templates to communicate your new offerings
Start selling domains with confidence.
OpenSRS exists to make it easy for you to offer domains your way. We’ve got resources to help you succeed and flexible solutions to meet your needs as you grow.
Explore our solutions
Check out our video to learn how you can leverage our turnkey Storefront solution, manually manage domains through our Control Panel, or automate everything via our API—whichever option makes sense for your business.
Domain basics for agencies
We’re here to make offering domains simple. Explore clear, jargon-free articles on how domains work and get tips on how to integrate them into your service offering.