Which SSL certificate do I need?

This is by far the most common question in the minds of end users.

The most successful way to sell SSL certificates to users who are unsure is this: Assess and suggest. That’s the best approach to offering SSL certificates to your customers because it ensures that you start with an understanding of the customer’s need, and end with selling the correct SSL certificate for their application.

Providing that bit of education and assistance – helping the customer to understand the various product differences and features – will go a long way in ensuring the customer ends up with the right solution.

Often times customers start the down the purchase path by looking at price first, and then features. Given that many of your potential customers don’t really know much about SSL other than knowing that they need one, price is going to be the biggest factor in their choice. That may mean they spend less, but it also means they will likely end up with the wrong SSL certificate for them. Unless you help them make that choice.