Announcements, Industry Insight

.soy offers another alternative to personal domains

Discover .soy, the Spanish-language answer to .me — a playful, personal domain extension perfect for reaching Spanish-speaking audiences worldwide.

We all know how much end users like personal domains. Over the years we have seen great success around .me but .me is only appealing to English-speaking users. Personalizing the online presence is an appealing idea regardless of what language your customers speak.

If you market to Spanish-speaking end users, .soy is a domain name you should consider offering. “Soy” means “I am” in Spanish, and .soy creates a playful domain namespace for users to create a personalized web presence. .soy is a great option for personal blogs and websites, short URLs, and any other type of personalized web presence. .soy appeals to Spanish-speaking users the same way .me appeals to English-speaking users.

If you are focused on the Latin American market and Spain, offering .soy could give you a competitive advantage. You may also consider offering .soy if you are focused on Spanish communities in non-Spanish-speaking countries like Canada and the US (the Spanish-speaking community is the fastest growing demographic in the United States).

.soy is in General Availability at OpenSRS for $25.

Are you planning on offering .soy?